Bonhams|Cars
MIAMI GARDENS, Fla. – South Florida Motorsports (SFM), the organizers of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2024 confirmed a new partnership with Bonhams|Cars, to present a live auction during the weekend of this year’s race.
The live auction will take place directly on the track in front of the podium on the south side of the Miami International Autodrome on Saturday, May 4 for invited guests as well as Bonhams|Cars clients and car collectors. Approximately 25 collector cars will be driven on to the racetrack for the auction and will be showcased around the Miami Campus during the weekend for race-going fans to view.
Embracing the car culture of Miami and wider South Florida region, Bonhams|Cars will present a collection of top-tier supercars and legendary Formula 1 racecars for this newly formed partnership between the prestigious auction house and the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX.
Bonhams|Cars is part of the Bonhams global network of auction houses: a network with global reach and the ability to provide specialist support at a regional level around the world — and a name that’s been synonymous with expertise and quality for hundreds of years. Bonhams|Cars hosts 17 live auctions annually, participates in all the significant concours around the world, and presents unique selling opportunities at international events.
After two races, the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX has quickly established itself as an event that combines luxury hospitality, exciting racing and fan-focused experience and now serves as the unofficial kick-off to the summer motorsport season. Entering its third year, Miami has been chosen as one of only six venues to host an F1 Sprint in 2024, meaning an extra race will be held on Saturday — guaranteeing three days of competitive Formula 1 action. Miami will also host a round of the dynamic new F1 Academy, the junior series created to find the next female F1 star.
About FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX – The FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, established in 2022 on the FIA Formula 1 World Championship calendar, is the premier culmination of world-class racing, fan experience, entertainment and hospitality, located in the heart of Miami Gardens, Florida. Recognized as Best New Event of 2022 by Sports Business Journal and now entering its third year, the event is hosted by South Florida Motorsports (SFM) at the Miami International Autodrome, a 19-turn, 3.36-mile track within the complex of Hard Rock Stadium, the home of the legendary Miami Dolphins NFL team.
In its first two years, the race attracted more than 240,000 attendees across both weekends and provided an additional tourist boost and economic impact to local businesses in the greater Miami region totaling $ 798 million. SFM and Formula 1 have also worked closely to engage with and support the local Miami Gardens community, providing over 1,500 tickets for residents, creating a STEM education program through F1 in Schools, offering event internships for local students and featuring 14 local minority-owned restaurants on Campus during race weekend each year.
About Bonhams|Cars – Bonhams|Cars uniquely offers a choice of live, online and private platforms for buying and selling collector cars—platforms characterised by levels of trust, reliability, and transparency born of over three decades of experience as the premier automotive auction house. Through prestigious live auctions around the world, 24/7 online auctions, and our recently introduced Private Sales service, Bonhams|Cars makes it simple for buyers and sellers to find the platform that best meets their needs. www.bonhamscars.com
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