Transsion’s handset shipments decreased by -12.8% YoY, as well as its global smartphone shipments and feature phone shipments went down in Q3 2022. Despite the drop in the smartphone shipment, Transsion (Tecno, Itel and Infinix combined) generated 6% market share in smartphone, ranking the 6th largest vendor globally.
The company made big progress in both Central Latin America and Central Eastern Europe smartphone market and nudged up to the top 5 list in both regions, for the first time ever. In Africa Middle East, it retained the leading position for two quarters in a row but broadly followed the TAM which also went down this quarter, blaming the higher inflation rate and the weakening consumer demand. On a country basis, Nigeria, India, and Kenya are the top-3 markets for Transsion in Q3 2022.
Meanwhile, we have employed SA Lens to evaluate vendors and compare them with their peers. According to the SA Lens (see the chart below), Transsion scored average of 2.8 (out of 5) in Q3 2022, which evaluates Transsion as vendor proficient in Value leadership, but with a need to improve in other categories.
Wireless Smartphone Strategies (WSS) clients can find the answers of all questions, and much more, in the full report here.
