Transsion Holdings manufactures entry to mid-tier affordable phones with 3 brands, including Tecno, Itel, Infinix. The triple-branding approach was implemented to defend and increase their market share via the use of conventional methods. They broadened their horizons by creating many brands with distinct value propositions, original designs, and concepts while focusing on various market segments for smartphones.
A more significant role is played in the mid-to-high end market segment by Tecno. While Itel offers consumers value-driven products for a … Read the rest


