OPPO / OnePlus’ smartphone shipments dropped -18% YoY in Q4 2022. It is the fifth quarter in a row that the vendor posted annual decline. With 9% market share, OPPO / OnePlus maintained the fourth position in global smartphone market, after Apple, Samsung, and Xiaomi.
Amid the strong headwinds, OnePlus made solid progress in brand repositioning this quarter. In November, at OnePlus’ 9-year anniversary event, the vendor announced the new target and the new strategy for OnePlus brand. There are … Read the rest

