11.11 (11th Nov) is one of the largest online shopping festivals in China. Due to Covid-19 disruption and the weakening demand amid macroeconomic downturn, online smartphone sales posted a double-digit decline this year.
Despite the shrinking market size, Apple solidified the leadership with 39% volume share and 68% revenue share this year, up from 34% and 62% one year ago. Xiaomi being the largest Android brand across all major platforms (JD.com, TMall, Pinduoduo, and TikTok) ranked the second behind Apple … Read the rest