Barrett-Jackson to offering up over 1,000 pieces of authentic automobilia, including rare 1940-’50s Cadillac Oldsmobile neon sign

SCOTTSDALE, Ariz. – Barrett-Jackson will sell more than 1,000 pieces of authentic automotive collectibles and Americana during the 2025 Scottsdale Auction, Jan. 18-26 at WestWorld of Scottsdale. The Automobilia Auction, which is held each morning preceding the Collector Car Auction, will include original neon signs, restored gas pumps, kiddie rides and soda-related collectibles, each crossing the block with No Reserve. Among the most notable pieces of neon porcelain signs to be sold is a rare 1940-50s Cadillac Oldsmobile single-sided neon sign, which features original and untouched porcelain.

“Our Automobilia Auctions have become increasingly more important to car collectors and antique specialists over the past 30 years,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “The demand for authentic automotive-related collectibles to feature alongside vehicle collections began to grow substantially in the 1990s. Since then, Barrett-Jackson has sold many rare and significant pieces that are now the crown jewels in many prestigious collections around the world. We’ll continue that tradition this January when a docket of incredible items will cross the block with No Reserve.”

More than 90 original neon signs that will be sold at No Reserve include a 1950s Piggly-Wiggly single-sided neon sign. The 8-foot-tall sign’s iconic graphic was restored to its original condition. A late 1960s 7UP die-cut bottle-shaped sign features animated neon and Peter Max-style artwork. A large 1950s Esso Aviation porcelain neon airport hanger sign is extremely rare and has wings that are alternatingly lit.

Hundreds of authentic tin and porcelain signs are highlighted by a 1931 Texaco Clean Clear Golden Motor Oil double-sided porcelain sign. The New Old Stock sign was found in its original crate and features the original inspection decal. The Scottsdale Auction will also offer more than 80 original gas pump globes, including an Around the World Gasoline globe from the National Refining Company of Cleveland, Ohio, that features incredible artwork of futuristic transportation.

Some of the best restored vintage soda machines in the world will cross the Barrett-Jackson Scottsdale Auction block, including a rare Pepsi-Cola Vendo 81 soda machine. The fully functional unit has been restored to its original condition, including the rebuilt compressor.

“Everything a collector could want to add to their garage, office or home will cross the Barrett-Jackson auction block this January,’” said Rory Brinkman, automobilia director at Barrett-Jackson. “Some of the most sought after pieces will be among the more than 40 restored gas pumps dating from the 1920s through the 1960s. Among the highlights is a 1930s Texaco Oil Wayne Model #60 gas pump with art-deco styling that underwent a concours-level restoration. In addition, we have a rare 1920s Correct Measure consigned that underwent a nut-and-bolt restoration. A similar pump sold at the 2024 Barrett-Jackson Scottsdale Fall Auction for $ 80,500, so it’s going to be a very exciting offering.”

A selection of professionally restored and hard-to-find kiddie rides will also be sold with No Reserve during the 2025 Scottsdale Auction, including a rare Walt Disney Dumbo coin-operated kiddie ride. Professionally restored with hand-painted graphics, it features new chrome, carnival noise and beautiful operation. An extremely rare 1956 Ferrari Bimbo Racer electric children’s car  is powered by an electric motor for forward and reverse, and has operating headlights, chrome hubcaps and an upholstered interior.

Commonly referred to as the “Peacock Jukebox” because of its exquisite peacock glass artwork, a 1940 Wurlitzer 850 jukebox underwent an extensive restoration and features operating bubblers and the same walnut veneer used in the 1941 Cadillac.

Brewery items, known as Breweriana by collectors, will also be among the genuine Americana pieces to cross the block in January. Some of the most notable were crafted by Hamm’s Beer, which were popularized by their 1950 to 1960s advertising featuring animated or scrolling Northwoods scenery. Some items up for sale include a difficult-to-find large Hamm’s Beer Scene-O-Rama chalet-style sign (Lot #8418) and a late 1940s Hamm’s Beer glass-faced light-up tavern sign.

Automobilia Bidder Registration is $ 50. Bidders registered to purchase vehicles are automatically enrolled to bid on automobilia with no additional registration fee.

To be part of the action, register to bid here. For vehicle consignment, start here. General admission and Barrett-Jackson Experiences hospitality packages for the January 2025 Scottsdale Auction are now available for purchase.

Join Barrett-Jackson on Jan. 17 when Sammy Hagar and Friends perform live for the 2nd annual “Rock the Block” concert at WestWorld of Scottsdale! Tickets for this exclusive event are on sale now and can be purchased here.

Join Barrett-Jackson’s online conversation with #BarrettJackson and #BJAC on Facebook, X, Instagram and YouTube.

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson is a leader in collector car auctions and automotive lifestyle events, which include authentic automobilia auctions and the sale of private collections. Welcoming hundreds of thousands of attendees per year, Barrett-Jackson produces several live collector car auctions where thousands of the most sought-after, unique and valuable automobiles cross the block in front of a global audience. With broadcast partner A+E Networks, Barrett-Jackson features live television coverage of their events on FYI and The HISTORY Channel, as well as all the cars, all the time via their produced livestream on Barrett-Jackson.com. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings.

In August 2022, IMG, an Endeavor company and global leader in events, media, sports and fashion, acquired a majority stake in Barrett-Jackson and serves as the auction company’s strategic partner in building on its world-class automotive event experiences. For more information about Barrett-Jackson, visit www.barrett-jackson.com, or call 480-421-6694.

If you like stories like these and other classic car features, check out Old Cars magazine. CLICK HERE to subscribe.

Want a taste of Old Cars magazine first? Sign up for our weekly e-newsletter and get a FREE complimentary digital issue download of our print magazine.

Old Cars Weekly