On Feb 1, 2023 in San Francisco, Samsung unveiled its latest flagship Galaxy S23 series, which will hit the industry’s premium market.
All models are 5G-enabled with the Qualcomm Snapdragon 8 Gen 2 for Samsung installed, which makes the CPU, NPU, and GPU of S23 series 34%, 49% and 41% faster than S22’s.
S23+ shares most specs with S23, except the display panel size, battery capacity, and charging power. The real ultimate device to showcase Samsung’s technology is S23 Ultra, which is the top-end of S series as well as the replacement of Galaxy Note line-up.
S23 Ultra comes with a S-Pen which provides smooth writing experience. Its main rear camera is now equipped with the biggest sensor which provides the best light-absorbing and video stabilisation capabilities in Galaxy family. Its image resolution is enhanced to 200MP.
Samsung maintained the same price tag in the US while increased the full retail prices of S series in many key markets such as Germany and UK. To offset the price spikes, Samsung retired 128GB variant for S23+ and S23 Ultra and upgraded to 256GB/ 512GB/1T (GS23 Ultra only).
The phones can be pre-ordered from Feb 1-16 and will become available on Feb 17 in multiple markets. It is slightly earlier than GS22 series which became available on Feb 25, 2022 in the US and South Korea, and early March in Europe and other markets.
We expect S23 series will beat S22 series in terms of volume and S23 Ultra will be the most popular model among S23 series. The launch of S23 series will boost Samsung’s volume, value and profitability in Q1 2023, following the disappointing results last quarter.
