According to our latest research, we forecast global smartphone user base will increase +11% from 2023 to 2027.
The global smartphone penetration rate will maintain an upward trend during our forecast window. In the short run, the growth is stimulated by the need of work/study from home model after the pandemic. In the longer run, the growth is driven by the emerging markets like Brazil, India, etc. and fueled with the upgrade need from feature phone users.
Region wise, North America and Western Europe will maintain the leadership by smartphone penetration rate during the forecast period, while Africa Middle East will demonstrate the highest growth potential.
For more detailed insights for 88 countries’ dynamics, WSS clients can find it in our latest report Global Smartphone User Penetration Forecast by 88 Countries: 2007 – 2027 via this link.
