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OPPO is Facing Uphill Journey Ahead in Q3 2022

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OPPO (including OnePlus)’s smartphone shipments dropped -20% YoY in Q3 2022. It is the 4th quarter in a row that the vendor posted annual decline.

OPPO is facing strong headwinds and major challenges. OPPO/OnePlus integration failed to generate synergy as expected. Meanwhile, OPPO’s brand uplift efforts have not yet bear fruits either. Moreover, OPPO is suffering from the downturn pressure in home market and struggling with the ongoing patent litigation with Nokia in overseas markets.

OPPO is facing an uphill … Read the rest

Q3 ‘22: Honor: Resilient Journey Slowed Down

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Honor’s resilient journey slowed down in Q3 2022. Its global smartphone shipment fell annually since its split from Huawei, for the first time ever. However, the Chinese brand still outperformed the industry average and ranked 7th largest smartphone vendor globally. Its worldwide marketshare increased from one year ago.

In this quarter, Honor only launched four new X series phones, including X40 and X40i for China, and X8 (5G) and X6 for overseas market. X series remained the largest contributor to … Read the rest

Best Third Quarter Ever for Apple’s Smartphone Business in Q3 2022

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Apple’s total global smartphone shipments went up +6% annually to 48.5 million units in Q3 2022 – very solid quarterly results in a challenging economic environment, significantly outperforming its competitors and the overall market, which declined -9% YoY in Q3 2022. This is the highest ever volume level for Apple in a third quarter, and its 16% global smartphone share was also the highest third quarter market share since 2011.

In Q2 2022 Apple’s ASP went down due to … Read the rest

Apple Hits Best Third Quarter Global Smartphone Market Share in Twelve Years in Q3 2022

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According to new research from Strategy Analytics, global smartphone shipments fell -9% YoY to 297 million units in Q3 2022. Samsung topped the global smartphone market with a healthy 22% share in Q3 2022. Apple ranked the second place with 16% share, the highest third quarter performance over the past twelve years. Xiaomi, OPPO (including OnePlus) and vivo stayed in the top five list.

Global smartphone shipments fell -9% YoY to 297 million units in Q3 2022. This is … Read the rest

Will Civi 2 Help Xiaomi Gain More Mind Shares from Female Users?

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Xiaomi launched new Civi 2 series today in China. It is the vendor’s latest efforts to attack female segment. Xiaomi has been eyeing the user group for long and has not yet generated significant breakthrough. The Civi 2 series has provided some answers on vendor’s latest product strategies towards the female group:

First, selfie is the most important selling point. Civi 2 comes with dual camera module (32MP + 32MP) at front, upgrading from the single camera module (32MP) spotted

… Read the rest

Apple’s iPhone 14 is in stock while its Pro Series still need to be reserved in the UK

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Apple launched its latest iPhone 14 series two weeks ago.

While in the UK, iPhone 14 is in stock for immediate pick-up now, its Pro series still need to be reserved online. iPhone 14 Pro has 3-4 weeks’ leading time and Pro Max takes 4-5 weeks. There is no sign the leading times will be reduced in the near future.

It is not surprising that the Pro series are more popular, since the standard iPhone 14 has limited upgrade… Read the rest