Category: Cell Phones

In Q4 2022, Transsion Expands its Premium Offering

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Transsion’s handset shipments decreased by -19.3%, and its global smartphone and feature phone shipments went down annually in Q4 2022. This is the second consecutive time the Chinese brand saw the downturn trend in the smartphone segment, indicating the weakening demand of price-sensitive consumers in emerging markets amid higher inflation rates and price hikes.

Transsion (Tecno, Itel, and Infinix combined) with a 6% market share, maintaining the rank of the 6th largest smartphone vendor globally. The estimated handset wholesale … Read the rest

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Q4 ’22: Honor: Shipments Down for Two Quarters in A Row

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Honor smartphone shipments declined -4% YoY globally in Q4 2022, this is the two sequential quarters posting annual downwards track, but it still outperformed overall market which contracted -19% YoY.

Honor launched many new products in Q4 2022, including Honor 80 series, X40 GT, Magic Vs and Vs Ultimate. 

In our research on the latest Chinese online shopping festivals, we have recommended vendors to actively seek growth in gaming and foldable phone segments. It is no … Read the rest

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Q4 ’22: Samsung: Profitability Sinks

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Samsung‘s YoY smartphone shipment decreased in Q4 2022, yielding the volume champion to Apple this quarter.

In 2022 full year, Samsung remained the marketshare leadership with a minor shipment fall. However, the Korean giant still outperformed the overall market, which was in a contraction status and faced strong headwinds such as economic slowdown and geopolitical tensions.

The increased ASP could not offset the shipment fall in Q4 2022, as a result, Samsung’s wholesale revenue dropped. Meanwhile, blaming to … Read the rest

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Global Smartphone User Base Will Grow +11% from 2023 to 2027

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According to our latest research, we forecast global smartphone user base will increase +11% from 2023 to 2027.

The global smartphone penetration rate will maintain an upward trend during our forecast window. In the short run, the growth is stimulated by the need of work/study from home model after the pandemic. In the longer run, the growth is driven by the emerging markets like Brazil, India, etc. and fueled with the upgrade need from feature phone users.

Region wise, North … Read the rest

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Q3 ‘22: Samsung: Held Leadership Globally Despite Shipment Fall

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In Q3 2022, Samsung had small shipment fall YoY. However, the Korean giant still outperformed the smartphone market average and held its leadership globally. Its ASP remained at relatively high level. Excluding the exchange rate impact, its handset wholesale ASP and revenue actually had double-digit YoY growth. According to our Smartphone Model Tracker (SMT) service, Samsung’s entry-level models accounted less YoY for the total volume share.

In each Q3, Samsung draws market attention by its latest … Read the rest

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Xiaomi Continued Brand Uplifting Efforts in Q3 2022, but Not Yet Generated Immediate Results

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Xiaomi shipped 40.5 million units of smartphones globally in Q3 2022, down -8% YoY. It is the third consecutive quarter that the vendor posted annual decline, though the decline rate is slowing down.

Xiaomi continued its brand uplift efforts by launching new innovative products under Mi series. Mi 12s Ultra and Mix Fold 2 are the most eye-catching ones.

… Read the rest
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