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Category: Cell Phones

OnePlus Aim to Build Up Own Hardware Ecosystem

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The Cloud 11 launch event was held on February 7 in India by OnePlus. It launched OnePlus 11 5G and 11R at the event; in addition to smartphones, OnePlus also unveiled smart TV, tablet, and other products aiming to build up its hardware ecosystem.

OnePlus was founded in 2013 and has been integrated under the OPPO umbrella since Q3 2021. Initially focusing on smartphones, the brand has extended its product line-up to tablets, wearables, smartphone TV, and other products in … Read the rest

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Q4’22: Vivo: Volume, Value Steadily Decline

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Vivo shipped 23.3 million smartphones for a market share of 7.9% in Q4 2022. It was the fifth largest vendor globally. Detailed analysis of its quarterly performance is available here from Wireless Smartphone Strategies (WSS).

China and India continue to remain the key markets for Vivo. While it topped India smartphone market for the first time ever in Q4 2022, it was the third largest in China. What worked for it in the India market which on whole saw … Read the rest

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OnePlus Made Progress in Brand Repositioning in Q4 2022

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OPPO / OnePlus’ smartphone shipments dropped -18% YoY in Q4 2022. It is the fifth quarter in a row that the vendor posted annual decline. With 9% market share, OPPO / OnePlus maintained the fourth position in global smartphone market, after Apple, Samsung, and Xiaomi.

Amid the strong headwinds, OnePlus made solid progress in brand repositioning this quarter. In November, at OnePlus’ 9-year anniversary event, the vendor announced the new target and the new strategy for OnePlus brand. There are … Read the rest

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Lenovo-Motorola’s Shipment Declined But ASP Grew

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As per TechInsights, Lenovo-Motorola’s global smartphone shipments declined -33% YoY in Q4 2022. Wholesale revenue declined lesser than shipments (-21% YoY) driven by double digit wholesale ASP growth of +18% YoY.  However, the vendor remained profitable this quarter as well. Americas continue to hold the major share for the vendor but Asia Pacific and Western Europe holds a lot of potential.

Regionally the vendor declined in all major regions except Western Europe. The vendor was successfully placed among the top … Read the rest

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MWC 2023: Day 1: Smartphones

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Mobile World Congress (MWC Barcelona) – the largest and arguably the most important mobile industry event – is back again, taking place in Barcelona, Spain, from 26th Feb 2023 to 3rd Mar 2023, exhibiting plethora of new devices and setting the hottest trends in 2023.

As usual, TechInsights (earlier Strategy Analytics) is there, and if you want to meet our devices analysts at the show, click here.

On day one, we are turning our attention to interesting … Read the rest

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MWC 2023: Day 2: Smartphones

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It is day 2 (Monday) at Mobile World Congress in Barcelona, Spain.

HONOR is the star launch of today. It pulled back the curtain on Magic5 Pro with a 6.8-inch screen, 50MP triple-camera, and Wi-Fi 7 for high-speed connectivity. It also showcased the Magic Vs foldable with a 7.9-inch bendy display and superlight gearless hinge in the middle. Both these 5G devices take the fight directly to Samsung Z Fold 4, Xiaomi 13 Pro, and Apple iPhone 14. Honor is … Read the rest

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